Name three things you do to improve a lure

[Ian Crook]

1. Make sure it has decent sharp hooks
2. In the case of crank baits, tune it to run straight
3. Add weight if required

because pike wont even look at em if they dont run straight.....

No, moron, because I don’t want them to just flip on their side and not reach depth!!

ooohhh somebodys touchy .....morons a bit strong ...... grumpy

[gary j stockton]

I like to use a line dancer which makes the lure work harder at low speeds, often alternating between using it and then not using it, certainly gets the rod tip bouncing.